For the Joslyn Art Museum’s identity, I played a key role in designing three custom typefaces that reflect the architectural styles of its three distinct buildings. The 1931 Joslyn Building, with its Art Deco design, is represented by sharp angles and flares, mirroring the building’s intricate detailing. The Scott Pavilion, designed by Norman Foster in 1994, is captured through rectilinear forms that reflect its modernist structure. The contemporary Hawks Pavilion by Snøhetta is represented by a blend of straight and curved elements, inspired by the building’s connection to the earth, sky, and surrounding landscape.

I led the design of these bespoke typefaces, working to ensure they could be used individually or combined for various applications, from signage to digital platforms. Additionally, the typefaces include glyphs for the Umóⁿhoⁿ (Omaha) language and other Indigenous languages, ensuring the design reflected the Museum’s cultural and community commitment.