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Sustainability Solutions Group, Pentagram

Sustainability Solutions Group
Pentagram
2024

Branding & Identity 

We developed the branding and identity for Sustainability Solutions Group (SSG), a leading climate planning consultancy in Canada committed to creating decarbonised, healthy, and equitable communities. SSG assists organisations globally in developing climate action plans through innovative energy modelling and sustainability strategies. During this project, I conducted research that informed the brand identity, designed the logomark, and created the accompanying logomark animation. Additionally, I assisted in producing various brand assets and collateral, ensuring that the visual elements aligned with SSG’s commitment to sustainability and their transformative impact on communities.

Metamorphic Logomark

Central to this identity is a metamorphic logomark that embodies flexibility and adaptability. Resembling the gestures of the human hand, the mark highlights the Mellon Foundation's nurturing qualities while enabling material transformation. Its ability to shift in form and colour reinforces the Foundation's commitment to continuous evolution.
 

The identity's adaptive colour palette is crafted to complement various mediums, whether rendered in textures, moulded in 3D, or animated. This versatility allows the logomark to evoke a wide range of artistic expressions, from sculpture to dance, establishing a vibrant visual language that distinguishes itself from conventional philanthropic branding.
 

Additionally, a sonic identity was developed, drawing inspiration from the pioneering Black American composer Florence Price and her Symphony No. 1 in E Minor. This distinctive soundscape enhances the visual identity, enriching the Foundation’s narrative and strengthening its connection to its mission.
 

Through this comprehensive identity framework, the Mellon Foundation not only emphasises its core values but also fosters meaningful relationships with the communities it serves, bringing the remarkable creativity of its grantees into the spotlight.

Concept Sketches

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