Sustainability Solutions Group (SSG) is a worker-owned climate consultancy based in Canada, known for creating climate action plans that are collaborative, ambitious, and rooted in climate justice. Their work extends internationally, helping cities, universities, and institutions design pathways to decarbonised, healthy, and equitable futures.

When SSG came to Pentagram, they were looking for a brand identity that reflected their unique values and expertise. Although they had decades of experience and more than 200 projects across the Americas, their communications looked generic and lacked the clarity and energy that defined how they actually work.
 

I contributed to the full development of the new identity, beginning with research that informed the creative direction. I designed the new logomark, drawing inspiration from interconnected systems and pathways of change, and created its animated version to introduce motion and adaptability into the brand. Alongside this, I supported the design of wider brand assets and collateral, including typography, layouts, and templates, ensuring the system could be applied consistently across reports, presentations, and digital platforms.
 

Partner: Eddie Opara

Team: Jun Park, Ruairi Walsh, Brankica Harvey, Issabella Hindley-Cupper, Dana Reginiano, Sami Duskis

Collaborators: Hannes Weikert (animation), Chris LaVigne (web development)