For the re-inc FW21 ‘Fractals’ collection, I contributed to the conceptual and clothing design as part of my team at Pentagram. I worked on developing the collection title into a cohesive concept and suggested using cyanotypes to represent fractals, drawing inspiration from Anna Atkins’ work and Lindenmayer systems in biology. Together with another team member, I crafted the cyanotypes for the collection. We also developed custom typography, integrated graphic elements, created fractal patterns, and designed the clothing items, ensuring a unified and visually appealing collection.