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Re–inc Cities, Pentagram

re–inc SS/22 'Reimagine Your City'
Pentagram
2022

Clothing Graphics

Artworking

Pentagram’s Eddie Opara and team have collaborated on Reimagine Your City, a new collection from re―inc, the lifestyle brand co-founded by world champion US women's national soccer team members Tobin Heath, Christen Press and Megan Rapinoe and former member Meghan Klingenberg.

The collection is inspired by the athletes, artists and activists who reimagine their cities through small and large acts. Change begins locally, and the collection centers on four cities where the re―inc co-founders and community have lived and made their mark—New York, London, Los Angeles, and Portland. Not based in one of these places? Reimagine whenever, wherever with a fifth location, “Anywhere.”

Eddie Opara
Issabella Hindley-Cupper
Ruben Gijselhart
Jun Park 
Dana Reginiano

Laurel Golio, Photography

I conceptualised the idea of using badges to represent each city, creating shapes and graphics inspired by their unique architecture and culture. For London, I incorporated the 0.0 mark for GMT’s starting point, drawing inspiration from figures like Zaha Hadid and Anish Kapoor, as well as local typography.

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