Branding & Identity

For the Hudsons project, I worked on branding and identity as part of my team at Pentagram. The redevelopment, located in the heart of Detroit's downtown on the site of the iconic Hudson's department store, is set to become a dynamic cultural hub for the city. It aims to create a space where people can connect, share ideas, and experience art, design, and innovation. I was responsible for designing the logomark and expressive wordmark, drawing inspiration from the dimensional and architectural qualities of the development.

 

My focus was on crafting a logomark that reflected the project's deep ties to Detroit's rich cultural heritage and its ongoing legacy in design and innovation. I worked to create a visual language that could adapt across a range of applications, ensuring it embodied the energy, diversity, and creativity that define the city.

Eddie Opara, Partner
Ken Deegan, Associate Partner
Pedro Mendes, Associate Partner
Issabella Hindley-Cupper, Designer
Jack Collins, Designer
Jun Jung, Designer
Dana Reginiano, Project Manager
Rachel Kash, Strategist
Rebecca Vandesande, Strategist