A campaign rooted in landscape and 
local culture, expressing the brand’s connection to place. I led the art direction for Foundry Formulas, developing a campaign that connects 
the brand to its landscape and cultural context in Somerset. The idea centres on place as a source of identity, using real people and environments to express the brand’s handmade and small-batch approach. I directed the visual language and shoot, shaping casting, location and image-making to create a cohesive set of campaign images grounded in texture, atmosphere and authenticity.
 

Role: Art Direction

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Photography: Jonathan Arundel
Styling: Rebecca Coles
Makeup: Suzy Rycroft
Illustration: Joel Lardner
Logo typography: G-Type