Le Creuset was born in 1925 and a centennial milestone deserves a simple, true, iconic creative and Le Creuset's simple, true and iconic story is colour.

The creative platform and message Live in Colour is an emotive strap line that leans into the inspiring original vision of the brand’s founding partners a century ago: to bring colour to people’s kitchens and their lives.

This North Star is as poignant today as it was was back then and expresses the power and energy of the original idea behind the brand and the product. It enables Le Creuset to show up consistently across EMEA and own colour in kitchen and lifestyle spaces with bold, modern and playful creative expressions today, tomorrow and in another 100 years' time.

Our centennial stills campaign focusses on Le Creuset’s iconic cast-iron casseroles, presenting the product as a kitchen icon – which they are; while our animation spotlights a wider selection of colourful products, full of character with a greater emphasis on lifestyle.

A simple, true and conic campaign that supports the founder's original vision and brings colour to people’s kitchens and their lives, 100 years on.