Barbour SS26
An Authentic & Original Tartan Story
Plus Agency
Kinship is a feeling, of unity and connections. Barbour tartans symbolise this unity, telling the story of those ties that bond us together and of family and friends meandering through life's journeys. Kinship can be seen and felt; in shared feelings and memories and woven into every Barbour tartan, transforming them into a material code that can be traced back over centuries to the Barbour family in Ayrshire, and still connects a global community today.
Shot by Dan Jackson in the wildness of Glen Artney, this chapter sees the tartans assume the role of storyteller where a sense of real kinship emerges as our friends move through the terrain, expressing friendship through shared experiences.
Photographer: Dan Jackson
Art & Commerce Producer: Camilla Fitzpatrick Rowell
Videographer/BTS: Danny Bonnar
Stylist: Kate Phelan
Make Up Artist: Miranda Joyce
Hair Artist: Syd Hayes
Prop Stylist: Angela Moffat
Film Grade: Harbour Picture Co.
Executive Producer: Chebabo & Co.
Off Set Producer: Eve Dauncey
On Set Producer: Mark Ray-Jones
Location production: Amelia & Co.
Casting:Kin Casting
Cast: Edie Campbell, Finnlay Davis, Nora Attal,
Babacar N'doye, Woosang Kim
Alongside Plus Agency, I assisted with the overall art direction of the campaign, and was responsible for directing a series of vignettes used for promotional advertising and social posting.
For the vignettes, I was briefed to create scenarios based on Barbours tonal pillars of whit, grit, and glamour, incoporating a sense of Barbours visual language with moments of beauty, nature and humour.
