Eddie Opara, and a small team at Pentagram, collaborated with re–inc to create the “Reimagine Your City” collection. Co-founded by US women’s football champions Tobin Heath, Christen Press, Megan Rapinoe, and Meghan Klingenberg. This collection highlights cities like New York, London, Los Angeles, and Portland, alongside the inclusive concept of “Anywhere,” emphasising local impact and creativity. I conceptualised the idea of using badges to represent each
city, creating shapes and graphics inspired by their unique architecture and culture. For London, I incorporated the 0.0 mark for GMT’s starting point, drawing inspiration from figures like Zaha Hadid and Anish Kapoor, as well as local typography.