As part of the team at Pentagram, I worked on the rebrand for the Mellon Foundation, the largest funder of the arts and humanities in the US. The new identity was designed to reflect Mellon’s values of openness, adaptability, and leadership. I conceptualised the transformative and metamorphic qualities of the visual identity, designed key brand assets and guidelines, and developed the case study featured on the Pentagram site. The final identity includes a flexible “M” logomark that symbolises adaptability, paired with a contemporary serif wordmark, blending tradition with innovation.

Eddie Opara
Yuri Suzuki

Ken Deegan
Pedro Mendes
Mary Kate Henry
Issabella Hindley-Cupper
Ruben Gijselhart
Lili Phillips
Dana Reginiano
Thomas Campbell
Gabriel Vergara II
Maxwell Sterling
Tiffany Hultgren