I worked on the branding and identity for Gush, a company focused on creating advanced material solutions to enhance built environments. Their products, such as air-purifying paints and heat-blocking window films, are designed to make everyday spaces healthier and more
sustainable. I played a central role in shaping the visual language that reflected their innovative approach and commitment to sustainability. Throughout this project, I contributed to
the concept development, sustainable packaging design, infographics, and motion graphics.

Project team:

Eddie Opara
Jack Collins
Brankica Harvey
Issabella Hindley-Cupper
Ruben Gijselhart
Chauncey Zhang
Justin Zhang
Ruairi Walsh
Dana Reginiano

Collaborators:

Rachel Kash, Brand Strategy
Rebecca Vandesande, Brand Strategy
Piotr Woronkowicz, Packaging Design
Joseph Toereki, Particle Renderings
Setu Choudhary, Particle Animation
Max Guther, Illustration
Goeun Choi, Packaging Renderings

IT’S NICE THAT:
Pentagram delivers ingenious branding for air-purifying paint

DIELINE:
Eddie Opara and Pentagram’s Brand Refresh of Gush Is a Breath of Fresh Air

TYPEROOM:
New year, new me: Honda, Herman Miller & Gush are getting rejuvenated